Authors

Koray Tuğberk GÜBÜR is the CEO and Founder of Holistic SEO & Digital where he provides SEO Consultancy, Web Development, Data Science, Web Design, and Search Engine Optimization services with strategic leadership for the agency’s SEO Client Projects. Koray Tuğberk GÜBÜR performs SEO A/B Tests regularly to understand the Google, Microsoft Bing, and Yandex like search engines’ algorithms, and internal agenda. Koray uses Data Science to understand the custom click curves and baby search engine algorithms’ decision trees. Tuğberk used many websites for writing different SEO Case Studies. He published more than 10 SEO Case Studies with 20+ websites to explain the search engines. Koray Tuğberk started his SEO Career in 2015 in the casino industry and moved into the white-hat SEO industry. Koray worked with more than 700 companies for their SEO Projects since 2015. Koray used SEO to improve the user experience, and conversion rate along with brand awareness of the online businesses from different verticals such as retail, e-commerce, affiliate, and b2b, or b2c websites. He enjoys examining websites, algorithms, and search engines.

Gülşah Ulugün, a 2022 alumna from Yeditepe University's Department of Advertising Design and Communication, carved out a niche for herself in the realms of Graphic Design and Advertising during her collegiate years. Her proactive approach led her to gain diverse experiences across various sectors even before completing her education. Following a valuable internship period, she astutely pivoted to the field of social media, honing her proficiency in content creation and social media management. Gülşah's skill set is not limited to Social Media, however. She has also amassed experience in copywriting, community management, and sales, equipping herself with a comprehensive digital toolkit. Currently, she is leveraging her abilities at Holistic SEO & Digital, where she plays a vital role in community management and audience building through social media channels. Her multi-faceted expertise continues to shape her professional journey in the digital landscape.

Özlem graduated from the English Language Teaching department of 19th May University in Turkey in 2018. Embarking on her professional journey as an English teacher, she utilized her linguistic skills to enrich the language competencies of many individuals. Her passion for language, communication, and digital platforms eventually navigated her towards the contemporary field of Search Engine Optimization (SEO). Upon encountering the Holistic SEO Agency, she seized the opportunity to transition into the SEO field. With the agency's support and her drive, she quickly cultivated the necessary SEO skills, progressing to the role of an SEO expert. Today, she continues to make significant contributions to the agency, leveraging her in-depth understanding of the digital landscape and its intricate dynamics. Özlem's tenure at the Holistic SEO Agency allowed her to diversify her professional skills beyond SEO. She specialized in community management, enhancing her leadership and interpersonal skills, and delved into the creative aspects of copywriting and content management, thereby honing her content creation and editing capabilities. She ventured into e-mail marketing, mastering the craft of compelling email content and campaign management, and deepened her understanding of the broader digital marketing spectrum, which included SEO, social media, content marketing, and more. Her professional journey extended into sales, where she developed her negotiation and persuasion skills. One of her notable achievements was her successful transition into product management and ownership, where she demonstrated significant competence in overseeing product development, managing teams, and ensuring product-market fit. This diverse expertise underscores Özlem's versatile professionalism in the digital domain.